Document Type : Scientific - Research
In this study tried to calculate attributed-based index and measurement of farmer’s attention to wheat (Triticum aestivum L.) seed environmental, cropping and marketing attribute and evaluate social– economical factors influencing on this index. After this estimation, effective factors have selected. Related data to 102 Mashhad wheat producers, Iran were used for estimations Poisson regression. Results showed that in seed characteristics set; marketability and taste were more important factors. Also, results of this study corroborant previews study and only variables age and family number make difference. Also, education, farming and non–farming income, farming experience, farm area and loan receive have positive effect on these characteristics.